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Behavioral insight study on barriers to and facilitators of youth employment, education, mental health, aspirations and acquiring skill and designing behavioral solutions

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From Intent to Action: Why Some Youth Persist and Others Pause in Youth Employment, Education, and Skill Acquisition Why do some young people persist in school, training, or job-seeking, while others pause even when opportunities exist? Across Afar, Amhara, and Tigray, youth described that decisions are rarely made on information alone. Choices are shaped by …

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Behavioral insight study on community engagement and school ownership for improved learning outcomes

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From Meetings to Meaningful Ownership: Behavioral Insights for Stronger School–Community Partnerships In many communities, parents already believe education matters. The bigger question is behavioral: what helps that belief become daily follow-through — attendance, learning support at home, fair participation in school decisions, and sustained ownership? BIRD Lab, with UNICEF’s support, conducted the “Behavioral Insight Study …

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Adaptive WASH Behaviours Research in Protracted and Climate-Affected Settings

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The Behavioral Insights Research and Design (BIRD) Lab, initiated and co-facilitated by Norwegian Church Aid (NCA), with a funding from Norad, has successfully conducted a landmark study titled “Adaptive WASH behavior’s Research in Protracted and Climate-Affected Settings.” This study provides critical evidence to inform water, sanitation, and hygiene (WASH) programming in fragile and climate-stressed contexts. …

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BIRD Lab and Partners Advance Evidence on Adaptive WASH Behaviours in Climate-Affectedand Protracted Settings

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The Behavioral Insights Research and Design (BIRD) Lab, initiated and co-facilitated by Norwegian Church Aid (NCA), with a funding from Norad, has successfully conducted a landmark study titled “Adaptive WASH behavior’s Research in Protracted and Climate-Affected Settings, generating critical evidence to inform water, sanitation, and hygiene (WASH) programming in fragile and climate-stressed contexts.The research was …

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From Insight to Impact: Testing Behavioral Solutions for Youth Empowerment

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On 22–23 December 2025, BIRD Lab, in collaboration with UNICEF and with support from theMastercard Foundation, successfully held a Behavioral Solutions Testing Workshop in Adamafocused on youth employment, continued education, and skills acquisition.The two-day workshop brought together 43 participants—including young women, young men,youth with disabilities, program staff, SBC coordinators, and community facilitators fromAmhara, Tigray, and …

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BIRD Lab Champions Evidence-to-Action for Better Learning Outcomes in Ethiopia

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School Improvement Planning through Behavioral Insights and Co-Creation (TaRL / MAEI Program) The Behavioral Insights Research and Design (BIRD) Lab at Addis Ababa University isstrengthening community-driven education reform by translating research into action acrossSouthern and Southwestern Ethiopia. In collaboration with Imagine1Day and Light for theWorld, and with financial and technical support from UNICEF Ethiopia, BIRD …

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